You’ve got a great website and you’re using your social media to drive your traffic, but how effective is it all?
Join Liverpool Girl Geeks for a 2-hour crash course on Google Analytics.
In this course you will learn:
Why you should be using Google Analytics.
What you should be looking to get from analysing your website.
Find the best and worst performing parts of your website.
How to take action on the insights.
This course is intended for web content managers, small business owners or bloggers who already have a website that is set-up for Google Analytics (but haven’t necessarily used it). This is a practical course and you will need to bring your own laptop, logged into your Google Analytics account.
Your tutor is Mark Russell, founder of bmicro, a marketing consultancy focused on helping micro businesses grow through branding, content, social media and strategy. With over 5 years digital marketing experience, Mark is well equipped to share the workings of Google and other search engines. Tweet Mark @bmicro_co